5 Reasons Why You Need A New Website
If you're like most small business owners, you put a lot of time and effort...
1. You're Not Getting the Traffic You want
Traffic. It's the lifeblood of any website. Without it, your site is like a store in the mall that no one knows exists. But just because you want traffic, doesn't mean you're going to get it. You might be surprised to learn that several factors can impact the amount of traffic your site receives.
One of the most important factors is the source of your traffic. If you're relying on organic search traffic, you're at the mercy of Google's algorithms. A change in ranking can mean a significant drop in traffic. Social media is another popular source of traffic, but it can be fickle. A post that goes viral today could be forgotten tomorrow. That's why it's important to diversify your traffic sources. By relying on multiple sources, you can ensure that your traffic levels remain steady, even if one source dries up.
Another factor that can impact your traffic is the number of clicks you're getting. Even if people are coming to your site, they might not be sticking around for long. There are several ways to improve your click-through rate, including using compelling headlines and call-to-actions. By improving your click-through, you can start to convert some of those inbound visitors.
2. Your Website Doesn't Work on Mobile Devices
In today's world, an increasingly large number of people are using mobile devices to access the internet. Recent studies have shown that more people now use smartphones and tablets to go online than desktop computers. This trend is only likely to continue, which means that it's more important than ever for websites to be designed with mobile users in mind. Unfortunately, many websites are still not optimized for mobile devices, which can lead to several problems. Pages may take longer to load, text may be difficult to read, and links may be too close together to be clicked on accurately. As a result, users are likely to become frustrated and may even give up trying to access the site. Luckily, there are a few simple steps that website owners can take to ensure that their site is mobile-friendly. First, they should consider using a responsive or fluid layout. This type of layout automatically adjusts to fit the screen size of the device being used, making it much easier to use. Secondly, they should avoid using Flash or other animations that might not work on all devices. Finally, they should make sure that all buttons and links are big enough to be clicked on easily. By taking these steps, website owners can help ensure that their site
3. Your Website isn't optimized for Search Engines
SEO, or Search Engine Optimization, is a process by which a website can improve its position in the search engine results pages or SERPs. SEO is important because it can help a website to attract more visitors, and therefore generate more business. One of the most important aspects of SEO is keyword research. This involves finding the right keywords to target and then using them throughout the website to improve the site's ranking for those keywords. Another important SEO factor is link building. This is the process of creating links from other websites back to your own. Google, the leading search engine, takes into account the number and quality of links when determining a website's PageRank. As a result, link building is an essential part of SEO. If you want your website to be successful, it's important to make sure that it is optimized for search engines.
4. Your website isn't effective at converting visitors into customers
If your website's goal is to convert visitors into customers, but you're not seeing the results you want, it may be time to rethink your strategy. The first step is to make sure that your website is designed for conversions. That means including calls to action, forms that are easy to fill out, and images that are relevant to your product or service. Once you've made sure that your website is conversion-friendly, you can start thinking about other ways to improve your results. CRO, or conversion rate optimization, is a process of testing different elements of your website and tracking the results to find the best way to convert visitors into customers. By taking the time to optimize your website for conversions, you can significantly increase your chances of success.
5. It's Hard to Update Your Website
Any business owner knows that having an up-to-date website is essential in today's tech-savvy world. But what happens when your website is outdated? Maybe you built it yourself and now it's full of broken links and old information. Or maybe you hired a cheap developer who did a poor job and now you're stuck with a site that doesn't reflect your brand well. Whatever the case may be, updating your website can be a daunting task. Not only do you have to deal with the technical aspects of fixing errors and broken links, but you also have to make sure that the new content is well-written and accurate. In addition, you need to make sure that all of your social media platforms are updated with the new information as well. As you can see, there's a lot that goes into updating a website. But with a little time and effort, you can make sure that your site is looking its best.
If you're experiencing any of these problems with your website, don't worry. The team at Scauros is here to help. We can build you a beautiful and effective website that works on all devices and is optimized for search engines. We'll also make sure your website is easy to update so you can keep it fresh and current. Contact us today to get started!