Frequently Asked Questions

Approach
How does Scauros use AI in digital marketing?
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Our approach is practical and results-oriented. We leverage AI not as a buzzword, but as a tool to build sophisticated automations that create real value. This includes developing custom AI agents to analyze data or creating intelligent AI chatbots to handle customer inquiries. We are proficient with powerful platforms like n8n and Make.com to connect your existing tools and streamline complex business processes.
Can AI automate all of our marketing efforts?
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AI is a powerful amplifier, but it isn't a replacement for strategic human insight. While our automations are robust, they are designed to handle data-intensive and repetitive tasks. This frees up our team to focus on what matters most: creativity, brand strategy, and building a meaningful connection with your audience.
What is your approach to marketing automation and email?
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We treat your marketing channels as a unified system. Our expertise in marketing automation goes beyond simple newsletters to create seamless customer journeys. This includes strategic list segmentation and designing automated email marketing sequences—like welcome series or lead nurturing flows—that engage users at the perfect moment, guided by their actions.
How do you measure the success of your marketing campaigns?
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Success is defined by your business objectives. Our use of advanced marketing automation platforms allows for precise tracking of Key Performance Indicators (KPIs). We provide transparent reporting focused on the metrics that truly impact your bottom line, such as return on ad spend (ROAS), customer acquisition cost, and overall conversion rates.
How long will my project take?
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Project timelines vary depending on the scope and complexity. A simple SEO audit will be much faster than implementing a multi-platform marketing automation system. After our initial discovery call, we will provide a detailed proposal that includes a projected timeline with key milestones.
What do you need from me to ensure the project runs smoothly?
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Collaboration is key. The most successful projects involve a clear line of communication and timely feedback. To start, we typically need a deep understanding of your business goals, access to relevant accounts or data, and a designated point of contact from your team to provide input and approvals.
If you have any further questions or enquiries, please get in touch with our team via the contact page.
Get in touch
Get in touch