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When Barber & Co set out to modernize their digital presence, they weren’t looking for another basic barbershop website. They wanted something that reflected the sharpness of their brand and the culture they’ve built in Miami. The goal was to create a fast, professional, and visually distinct site that still carried the grit and charm of a real neighborhood barbershop. They needed a platform that could drive local traffic, convert interest into bookings, and scale with their growth.
Barber & Co Miami approached us in October 2024 with a clear objective. They wanted to blend the old-school essence of a traditional barbershop with the digital firepower of a top-tier online brand. The site needed to feel classic and local, but perform like a modern e-commerce platform. That meant fast load times, clean structure, mobile-first design, and content that connected with both English and Spanish-speaking audiences. They didn’t just want a presence online. They wanted to become the top result when anyone in Miami searched for a quality cut.
