Curava | Marketing Sustainability to a New Generation of Homeowners

Overview

Client

Curava

Industry

Home

Website

Curava was struggling to tap into a younger market so they wanted an agency to refresh their branding to showcase their new commitment to sustainability and start to get an organic traffic stream via SEO and precision keyword targeting.

Laptop on driftwood showing the Curava homepage, Recycled Glass Countertops

Laptop on a rock under a blue sky showing the Curava warranty registration page

Our Approach

Phone balanced on stacked stones showing Why Choose Curava

Phone on a branch showing Curava’s Beautiful and Unique Swatches page, with mountains behind it

How Curava Refreshing Their Brand Attracted a Younger Audience

Curava, an established recycled-glass surface company, had trouble connecting with younger consumers who prioritize sustainability. To fix this, they teamed up with Scauros to refresh their online brand identity. The updated look featured natural elements, soft earthy colors, and a newly designed website that served as an ambassador to this new approach. This visual shift, paired with messaging that emphasized their environmental values, resonated with the younger demographic who valued sustainability as well as aesthetics. As a result, Curava saw increased engagement on social media, a rise in organic traffic, and a noticeable uptick in sales among younger buyers.

Tablet on a lakeside rock showing Curava’s Order a Sample page, with a sailboat behind it

Tablet on driftwood showing a Curava article written by Paolo Bilotta

Revitalizing E-commerce Performance Through SEO, Accessibility, and UX

Curava was struggling to gain traction online due to poor search engine visibility, accessibility issues, and a confusing user experience. After partnering with a digital marketing agency, the website underwent a full overhaul. This included strategic keyword targeting, structural content updates, improved navigation, and accessible design features like alt text and keyboard-friendly layouts. These changes didn’t just check technical boxes—they created a smoother, more inclusive user journey that appealed to both search engines and shoppers. In just six months, online sales surged by over 195%, with growth driven by better rankings, accessibility, engagement, and a better tie to the brand.