Curava | Our Results

Overview

Client

Curava

Industry

Home

Website

Curava was struggling to tap into a younger market so they wanted an agency to refresh their branding to showcase their new commitment to sustainability and start to get an organic traffic stream via SEO and precision keyword targeting.‍

No items found.

Our Approach

Sustainable Luxury for the Next Generation

We engineered a digital storefront that pairs the authentic visual identity of a classic American barbershop with rigorous technical speed. By embedding custom halftone and stippled design elements into a fully responsive framework, we successfully bridged traditional aesthetics with modern functionality. The result is a highly optimized site that preserves the gritty, ink-on-paper feel of the 1800s while delivering the rapid load times and seamless user experience required to drive conversions today.

How We Made Curava a Not-So-Hidden Gem

Curava’s digital foundation was rebuilt to turn a hard-to-find website into a high-traffic sales engine. By fixing deeply rooted SEO issues and prioritizing accessibility, we ensured the site wasn't just visible to search engines, but easy for everyone to use. We implemented a strategic keyword plan and overhauled the site navigation, and descriptive alt text to help this site stand out amongst the competition.

Turning Sustainable Design into Exponential Growth.

By pairing an aesthetic uplift of soft earth tones and organic textures with a rigorous technical overhaul, we solved the two biggest hurdles: being found by search engines and being desired by younger, eco-conscious buyers. This two-pronged strategy turned a generic, sterile website into a high-speed sales engine, removing the friction between the brand’s environmental mission and the modern consumer’s expectations. The result was a seamless, high-performance storefront that delivered a 195.6% increase in online sales over a 24-month period.

No items found.

How Curava Refreshing Their Brand Attracted a Younger Audience

‍
Curava, an established recycled-glass surface company, had trouble connecting with younger consumers who prioritize sustainability. To fix this, they teamed up with Scauros to refresh their online brand identity. The updated look featured natural elements, soft earthy colors, and a newly designed website that served as an ambassador to this new approach. This visual shift, paired with messaging that emphasized their environmental values, resonated with the younger demographic who valued sustainability as well as aesthetics. As a result, Curava saw increased engagement on social media, a rise in organic traffic, and a noticeable uptick in sales among younger buyers.

No items found.

Revitalizing E-commerce Performance Through SEO, Accessibility, and UX

‍
Curava was struggling to gain traction online due to poor search engine visibility, accessibility issues, and a confusing user experience. After partnering with a digital marketing agency, the website underwent a full overhaul. This included strategic keyword targeting, structural content updates, improved navigation, and accessible design features like alt text and keyboard-friendly layouts. These changes didn’t just check technical boxes—they created a smoother, more inclusive user journey that appealed to both search engines and shoppers. In just six months, online sales surged by over 195%, with growth driven by better rankings, accessibility, engagement, and a better tie to the brand.