Curava, a well-known skincare brand, had trouble connecting with younger consumers who prioritize sustainability. To fix this, they teamed up with a creative agency to refresh their brand identity. The updated look featured natural elements, soft earthy colors, and sustainable packaging made from recycled materials using eco-friendly inks. This visual shift, paired with messaging that emphasized their environmental values, resonated with the younger demographic. As a result, Curava saw increased engagement on social media, a rise in organic traffic, and a noticeable uptick in sales among younger buyers.
Revitalizing E-commerce Performance Through SEO, Accessibility, and UX
A new e-commerce brand was struggling to gain traction online due to poor search engine visibility, accessibility issues, and a confusing user experience. After partnering with a digital marketing agency, the website underwent a full overhaul. This included strategic keyword targeting, structural content updates, improved navigation, and accessible design features like alt text and keyboard-friendly layouts. These changes didn’t just check technical boxes—they created a smoother, more inclusive user journey that appealed to both search engines and shoppers. In just six months, traffic surged by over 550%, with growth driven by better rankings, accessibility, and engagement.
.avif)
