Michael Ibar

Co-Founder

michael@scauros.com

Portrait of Michael Ibar, co-founder of Scauros

Michael Ibar is a Miami-born creative and the co-founder of Scauros, a digital agency built at the intersection of design and strategy. He began his career in graphic design, honing his eye for detail while studying in Philadelphia. After moving back to Miami in 2020, he launched Scauros with a focus on clean, high-performing websites. Today, the agency leads with SEO, marketing automation, and design systems that actually drive results.

Articles by Michael Ibar

Pixelated hand cursor on a blue background

AEO

The 2026 Insurance Agency Playbook: Earning Visibility in AI Search (Without the AI Slop)

May 20, 2026

Soccer player in an orange kit, labeled DLSS 5 On

AI

Why Everyone is Wrong about DLSS 5

March 20, 2026

Close-up of a screen reading ChatGPT: Optimizing Language Models for Dialogue

AEO

Ranking on ChatGPT: The 3 Rules of Visibility

January 7, 2026

Fisheye photo of a person on a stool with a sneaker sole toward the camera

AI

The Best AI Image Generator for 2026

December 8, 2025

Hand placing stickers on a small black Valve cube

Marketing

Valve’s New Steam Machine: A High-End Device with an Identity Crisis?

November 25, 2025

Red Adobe mark made of glowing dots on a black background

AEO

Why Adobe’s $1.9B Semrush Deal is a Bet on AEO

November 19, 2025

White sculpted head wearing a black headset beside a search field labeled Perspectus

AI

Is AI Going to Kill Search Engine Optimization?

July 25, 2025

History

Meet Aulus Umbricius Scaurus: The Father of Advertising

June 20, 2025