When we took on Curava's branding/marketing, we talked with the owner who told us about the company's mission to be sustainable. After all, the company's countertops are all created with recycled glass and each color swatch references different natural environments on Earth. We wanted the company's mission and focus on preserving the natural world to reflected within the site's design.
In 2022, 50.59% of all web traffic is coming from mobile sources. Because of this, any modern site design needs to be built and optimized for mobile. We painstakingly tested the site at every mobile breakpoint.
Once we made the site, we had to use the company's social channels to advertise the products and showcase the company's identity by highlighting the natural earth whenever we could.