Increasing conversions with the landing page is essential for any digital product business. In this case, we knew we had to drive traffic from the homepage directly to steam so users could pre-purchase the title "Expedition Agartha"
In addition to creating the website/branding for Matrioshka, we also created the game's logomark. We wanted to make sure the custom wordmark showed the ancient/mythological theme of the game. We looked at Revenge of the Mummy and Indiana Jones to get reference for the typeface.
To generate impressions and hype for any videogame project, it's important to give fans a peak behind the curtain to show them tidbits of the development journey.
Everything starts with a logo, and Matrioshka games needed their logo to look clean and professional to showcase at games conventions and for digital assets.